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Phyzoom Job Board Adds Doctor Resume Database Search and Enhanced Healthcare Recruiter Functionality

February 22, 2012 By: admin Category: Colleges And Universities

Phyzoom Job Board Adds Doctor Resume Database Search and Enhanced Healthcare Recruiter Functionality










Columbus, OH (PRWEB) July 29, 2011

OnKua, LLC, provider of the Phyzoom® online community and marketing platform for physicians and doctors, has released new functionality and updates to their medical job board.

The new functionality allows doctors and physicians exploring career opportunities, to build and list their resume/CV (optional) covering past experience, education, skills, specialties, associations and more. These free accounts provide doctors with their own portal and management tools where they can post their CV, update their profile, set preferences for what personal information can be displayed, and the ability to build ‘favorite’ job postings of interest to review at a later time or login.

For hospital based human resources, medical practices, concierge medical groups and recruiters the site now includes increased visibility of featured jobs, better notifications for job expiration, a new section for browsing resumes and online support.

Phyzoom has also slightly reduced the package pricing for employers and recruiters. The Employer Pack now includes 10 job postings that are viewable for 90 days for the previous $ 99. The Recruiter Pack currently includes 20 postings for $ 159 and those are also visible for 90 days. A free introductory package of 10 job postings for 30 days is still available.

Phyzoom’s job board is part of an online community strengthening doctor to doctor collaboration, networking and business development. Doctors who create a free account can connect with referral partners, engage in medical or industry discussions, promote their practice and reconnect with colleagues across the country.

Phyzoom is available for physicians and doctors who have the following degrees:

    Doctor of Osteopathic Medicine (DO)
    Doctor of Medicine (MD)
    Doctor of Podiatric Medicine (DPM)
    Doctor of Pharmacy (PharmD)
    Doctor of Optometry (OD)
    Doctor of Dental Surgery (DDS)
    Doctor of Dental Medicine (DMD)
    Doctor of Chiropractic (DC)

OnKua, LLC, headquartered in Columbus, Ohio, develops web-based marketing and social media tools for healthcare and pharmacy related organizations looking to grow business through the creative use of new communication technologies. Phyzoom is a registered trademark of OnKua, LLC.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







O’Fallon-Based Assisted Living at the Meadowlands Offers ’10 Things to Ask’ Memory Care Guide

February 20, 2012 By: admin Category: Colleges And Universities

O’Fallon-Based Assisted Living at the Meadowlands Offers ’10 Things to Ask’ Memory Care Guide











Memory Care Assisted Living at the Meadowlands in O’Fallon, MO


O’Fallon, MO (PRWEB) February 20, 2012

As one in eight baby boomers are projected to develop Alzheimer’s as they age, Assisted Living at the Meadowlands, an innovative senior living community focusing on providing exceptional, loving, and healing care to seniors with memory care, assisted living and special care neighborhoods, is part of the growing trend of memory care in senior living.

Statistics from the Alzheimer’s Association show that two-thirds to three-quarters of people living in care communities will have some form of dementia. As quality of care enhances longer lives, communities that design programs that meet needs as they change are becoming vital for caregivers, according to Assisted Living at the Meadowlands.

“Assisted Living at the Meadowlands has a secure memory neighborhood. The value of a secure memory unit is knowing that your loved one is safe in the hands of loving, compassionate, educated, and familiar faces,” said Tracy Voyles, Wellness Director. “Activities are focused on decreasing over stimulation and complimenting the residents various degrees of independence, promoting dignity.”

There are many benefits to secure memory care:

Themed life stations with a purpose to enhance memory
Expanded activities for residents with memory loss
Smaller meal portions for flexible, frequent dining

When Mary Ellen Racen started asking repetitive questions and clearing off other resident’s plates, staff at the Meadowlands knew it was time for her to start receiving Memory Care. Part of her care includes special activities where she helps others, like passing out drinks and snacks and assisting with running activities.

“She is so happy to feel that she is of use by helping, is much calmer with decreased anxiety, and is not agitated, since others are not rude to her for asking the same question twice,” Voyles said.

Care partners at Assisted Living at the Meadowlands recommend memory care environments, offering a “10 Things to Ask” guide for caregivers when choosing a memory care community.

ASSISTED LIVING AT THE MEADOWLANDS

We provide a nourishing community focused on wellness, activities and events that keep seniors active, along with peace of mind, privacy and safety so that caregivers know their loved ones can be at their best.

Residents enjoy a cozy home without the hassle, knowing we are there to support them and help whenever needed with memory care, assisted living and short-stays for caregiver relief. Our dining room is open 12 hours a day with a restaurant style menu in a resort-like atmosphere.

The beautiful gardens and courtyard of Assisted Living at the Meadowlands are surrounded by family friendly O’Fallon, Missouri, regularly voted one of “America’s Top 100 Places to Live.” Across the street is T.R. Hughes Ballpark along with plenty of convenient shopping options, medical centers and senior resources. Visit http://www.MeadowlandsAssistedLiving.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Graduation Song for News Coverage of 2008 Commencement

February 19, 2012 By: admin Category: Colleges And Universities

Graduation Song for News Coverage of 2008 Commencement











Ballistic Edna

Chicago, Illinois (PRWEB) April 28, 2008

This year’s college and high school graduation season features a new graduation song from Ballistic Edna, a female fronted Chicago band with songs on Dawson’s Creek, UK ghost hunting show “Soulseekers,” and over two million downloads of other songs. The graduation tune offers a perfect solution for television and radio stations seeking topical music for their features on this year’s graduates – the song “Graduation Day.”

“Graduation Day,” written by James Reilly (BMI), is a broadcast friendly, easy on the ears, easy to download tune capturing the emotional roller coaster ride that culminates in Graduation Day. The “graduation day for you” chorus expresses the sense of pride and accomplishment students and parents alike feel for their sons, daughters, relatives, friends and classmates.

The graduation song was professionally recorded and mastered at Masterwerkz near Chicago, a studio that provides soundtrack music to many films and television programs. “Graduation Day” will add a classy and catchy touch to any news segment addressing this year’s graduates, their job prospects, and their future in general.

The three minute and fifteen second college and high school graduation song is available in a mostly instrumental version with only the chorus words “graduation day for you” audible, or in shorter edits of fifteen, thirty, sixty, or ninety seconds.

“Graduation Day” is the downloadable default song at http://www.myspace.com/ballisticednajimreillymusic. If required the college and high school graduation song can also be sent as a WAV file, or emailed as an mp3 attachment.

James Reilly

630-234-1421

jwreilly01@yahoo.com

http://www.myspace.com/ballisticednajimreillymusic

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







AirBagIt: When It?s Time to Tow, It?s What You Know

February 18, 2012 By: admin Category: Colleges And Universities

AirBagIt: When It’s Time to Tow, It’s What You Know











AirBagIt


Mesa, Arizona (PRWEB) February 18, 2012

AirBagIt.com has launched a new online educational forum designed specifically to help customers understand the technically intricate world of towing kits.

Alongside its new, trendsetting “Knowledge Base 101” – which overflows with definitions and directions designed to help customers understand their new parts and get them to perform optimally – AirBagIt this week premiered its specialized “Towing Kits Knowledge Base,” an in-depth exploration of towing kit installations and procedures.

“In any industry, on any level, even the best products have to be installed properly, or they’ll never work,” Joe Morrow, president of AirBagIt.com, said in a press statement issued today. “That means truly understanding every part’s purpose and functionality before you even attempt to plug it in. We designed the ‘Towing Kits Knowledge Base’ to give customers that exacting level of detail and wisdom, so they’ll be able to install our towing kits and get the best possible use out of them.”

The “Towing Kits Knowledge Base” includes numerous photographs, cautionary tales about installation mishaps and one-on-one comparisons between customizable AirBagIt.com products and competitors’ one-size-fits-all kits. Among other things, the database explains why it may be worth the time and effort to relocate exhaust or shock absorbers, why simply installing air springs on a truck won’t necessarily make it run smoother and how AirBagIt.com’s advanced Inboard Towing Kit installs inside the frame and over the axle, requiring only 30 PSI to lift (as opposed to 120 PSI with other brands) and still riding smooth.

Visitors will also find links to Off-Road Magazine and 8-Luds Magazine articles on AirBagIt’s exclusive 4Link and Fifth-Wheel towing kits, real-life customer testimonials, customer videos showing the AirBagIt towing kits in action and more.

“We covered just about every part and product we carry in our ‘Knowledge Base 101,’ but we thought it was important to offer some additional knowledge when it comes to our towing kits,” AirBagIt President Morrow noted. “Towing kits are among our most popular products, and we want our current and future customers to know exactly what sets them apart – and to understand that proper installation and maintenance is absolutely critical to their performance.”

AirBagIt launched in 1987 as Ratical Tops, a maker of convertible tops for the popular truck brands of the day. In 1992, the company expanded its product lines to include air-suspension systems and other products. It incorporated that year as AIM Industries, producer of the AirBagIt and Chassis Tech brands.

AirBagIt has continued to expand its product lines – and topflight services, such as the “Knowledge Base 101” and “Towing Kits Knowledge Base” – during more than two decades of professional service. It received a patent in 2002 for engineering the first air strut to replace the original MaxPherson strut suspension system, replacing the MacPherson’s coil spring-suspension with an air-bag suspension.

“We’ve always been about innovation,” Morrow noted. “That’s how we grew from those humble beginnings at Ratical Tops to the global leader in air-suspension kits. But AirBagIt is also about superior customer service. You can’t just throw products out there and hope home mechanics understand them, so we offer these special databases to help our customers understand the best ways to get the most out of AirBagIt and Chassis Tech products.”

For more information on AIM Industries or the AirBagIt and Chassis Tech brands call (800) 842-8789.

“If you need an air-suspension kit, a towing kit, a lambo door or other products to improve your vehicle’s look or performance, AirBagIt.com has what you’re looking for,” Morrow said. “And now, thanks to great innovations like the ‘Towing Kits Knowledge Base,’ even amateur mechanics can better understand our products!”

About AirBagIt

AirBagIt has been the leader of aftermarket air-suspension kits since 1992. Along with the Chassis Tech line of products, AirBagit offers a full line of suspension kits, tow kits, spindles, lambo doors, 4Link kits, train horns and more. The Mesa, Arizona-based retailer ships over 3,000 packages each week and offers a 100-percent refund for unused parts returned within 30 days of purchase, plus a full warranty on all non-electrical parts for as long as the buyer owns them (and a 90-day warranty on all electrical parts).

For more information, interview and image requests contact VirtuosOnline at 646.770.0005/6.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Vacation Rentals for Spring Filing Up Fast in Bobzio.com’s Bayrock Cape San Blas Rentals and Home Exchanges

February 15, 2012 By: admin Category: Colleges And Universities

Vacation Rentals for Spring Filing Up Fast in Bobzio.com’s Bayrock Cape San Blas Rentals and Home Exchanges











Bayrock 1 Cape San Blas Vacation Rental on bobzio.com


Cape San Blas, Florida (PRWEB) February 04, 2012

With spring approaching fast, seasonal vacations and weekend vacation rentals are being booked swiftly at all Bayrock Vacation Rentals. Bayrock still has availability for some periods in the spring and summer season and have launched a complementing promotion on their Facebook Fan Page offering a 10% discount on Bayrock 3 vacation packages.

After the first successful year in business, Bobzio.com’s Bayrock Homes are launching new and improved listings on March 1, 2012 just in time for booking your Bobzio.com Bayrock home. The re-launch aims to deliver more photos and video while browsing the website and to encourage more visitors to enjoy the natural wonders of Cape San Blas, Florida.

The beautiful white sandy beaches and pristine waters of the St Joseph Bay consequently attract nature lovers, beach combers, kayakers, bikers and fishermen. They enjoy the quiet short vacations in one the dome homes available to rent. Bayrock also encourage school teachers, active or retired military personnel, firemen and policemen to take advantage of their 10% discount on rental fees. According to past clients, the management of bayrock Rentals “make vacation rentals a convenient and pleasurable experience”. Bayrock Dome Rentals are perfect homes away from home and great places to just wind down.

One of the most popular Bayrock Vacation Rentals is Bayrock 1, partly because it is situated on the shores of the bay and partly because of the amenities it offers. It was the most rented facility through Bayrock Rentals in 2011 as it is a large bayside home well suited for groups of up to 10 guests. Their smallest property is Bayrock 3, and like Bayrock1, it has great amenities.

At present, the service manages three properties for lease. All allow pets and have air conditioning. According to Janaina, the company’s manager, they “… personally oversee operations on every level from maintenance and housekeeping to rental and marketing … providing a quality service to vacationers.”

To get more out of the vacation, equestrians and beginners can ride horseback on the beach, rent bikes and take to the bike paths; enjoy a guided fishing trip, or rent kayaks or canoes. Visitors could potentially even spend a lazy afternoon playing golf at the nearby country club. There is also no shortage of eateries in the region, from casual dining to fast food.

To view Bayrock Rentals or to simply book a vacation, visit http://www.bobzio.com/World~mapsearch~Vacationrental~0. For further inquiries on current promotions and rentals, call Bayrock Rentals today.

About Bayrock Rentals:

Bayrock Rental makes homes available in the Cape San Blas Florida region. All bookings can be made on the website where one can view images of different Bayrock rental facilities, reviews left by vacationers and learn more about dome rental terms and conditions. Located at: Cape San Blas Florida.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Free Resources Help Students Apply for Financial Aid, Reduce the Cost of College

February 12, 2012 By: admin Category: Colleges And Universities

Free Resources Help Students Apply for Financial Aid, Reduce the Cost of College











Washington, DC (PRWEB) January 24, 2012

For thousands of American families, January is the month for setting resolutions, recovering from the holidays… and starting to think about paying for college next year. January 1 marked the annual release of the Free Application for Federal Student Aid (FAFSA), required by colleges and universities across the nation to determine a student’s eligibility for federal financial aid, federal grants and certain institutional aid.

The federal government distributes billions of dollars every year to help students and families pay for college, but getting your share of that money may seem daunting because the system can be complex. The good news is, it’s easier than ever to apply for federal student aid. The 2012-13 online application form uses new skip-logic, making the FAFSA easier to complete online. And if you have already filed a 2011 income tax return with the Internal Revenue Service (IRS), you can auto-populate your FAFSA with accurate tax information by using the new IRS Data Retrieval Tool through http://www.fafsa.gov.

“Students and families can get a quality higher education without breaking the bank by taking advantage of student aid opportunities—and NASFAA offers some useful resources to guide them through the process,” said NASFAA president Justin Draeger.

The National Association of Student Financial Aid Administrators (NASFAA) has developed three free resources to help students accurately file the FAFSA. These resources provide a wealth of information for students, families and counselors who advise families trying to pay for college.

1.    Cash for College gives an overview of the types of aid available and explains how the process works.

2.    Mistakes to Avoid When Applying for Student Aid includes information on the most common errors applicants make when completing the FAFSA and how to avoid them. In addition, the publication has tips on what documents are necessary for successful FAFSA completion and links to free resources.

3.    Tip Sheets for Unique Student Populations help federal student aid applicants in exceptional situations tackle tricky questions on the FAFSA. NASFAA offers specialized tip sheets for adult learners, single parents, members of the military, wards of the court, foster youth, undocumented students, and more.

All of these free resources and many others—including information about state FAFSA deadlines and creating a Personal Identification Number (PIN) for filing online—are available on the “Students, Parents, and Counselors” section of NASFAA.org.

About NASFAA

The National Association of Student Financial Aid Administrators (NASFAA) is a nonprofit membership organization that represents nearly 20,000 financial aid professionals at 2,800 colleges, universities, and career schools across the country. Each year, financial aid professionals help more than 16 million students receive funding for post secondary education. Based in Washington, D.C., NASFAA is the only national association with a primary focus on student aid legislation, regulatory analysis, and training for financial aid administrators. For more information, visit http://www.nasfaa.org.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Groundbreaking Medication in Men’s Sexual Health to Revolutionize Treatment of Premature Ejaculation

February 10, 2012 By: admin Category: Colleges And Universities

Groundbreaking Medication in Men’s Sexual Health to Revolutionize Treatment of Premature Ejaculation










Newport Beach, California (PRWEB) February 10, 2012

Premature Ejaculation (PE) affects approximately 30 million men in the United States, twice as many as the more highly publicized Erectile Dysfunction (ED). But unlike ED, which can be treated by effective drugs such as Viagra, Levitra and Cialis, PE is a condition that lacks a truly effective option sanctioned by the medical community and the FDA.

The frustration felt by doctors and PE sufferers, however, is now over with the introduction of Absorption Pharmaceutical’s groundbreaking treatment. Promescent is a revolutionizing, over-the-counter PE treatment approved under strict FDA monograph guidelines. CEO of AP, Jeff Abraham says, “The field of sexual medicine is dominated by behemoths like Glaxo, Pfizer, Eli Lilly and J&J so our success is all the more remarkable and a powerful testament to our breakthrough product. We remain committed to establishing Promescent as the number one preferred choice of every urologist and sexual medicine expert to treat their patients who suffer from PE.”

Dr. Ronald Gilbert, chief urologist at Hoag Hospital in Newport Beach, CA and Founder and Chief Medical Officer of Absorption Pharmaceuticals, developed the lidocaine based topical anesthetic after recognizing the absence of a safe and effective treatment for PE sufferers. “Although premature ejaculation is widely considered the most prevalent male sexual dysfunction, men who suffer from poor control of ejaculation have not had the treatment options seen in other sexual dysfunctions such as erectile dysfunction”, says Dr. Gilbert. Prior to Promescent, the most common treatment for PE was a class of daily anti-depressant medication called selective serotonin reuptake inhibitors (SSRIs). Although SSRIs address the issue of early ejaculation for some men, there are also negative side effects such as reduced sexual desire, nausea, diarrhea and insomnia. SSRIs also require a daily dosage regardless of sexual activity. Unsatisfied with SSRIs to treat PE with his own patients, Dr. Gilbert began his quest to find a better alternative.

Years of research and development by Dr. Gilbert and a major US university’s school of pharmacy resulted in Promescent, considered to be a game-changer in the treatment of PE. Unlike SSRIs, Promescent does not have the potential for side effects. The medication is sprayed on the penis and quickly absorbs to a dry state. Because of its unique patented formulation, Promescent is able to penetrate through the protective barrier of the epidermis to where the nerve endings that control ejaculation are located. This allows for the user and his partner to maintain full sexual sensation without any transference of the medication to his partner. Using a metered-dose spray bottle, Promescent can be applied in a precise, adjustable dosage. Another significant advantage to Promescent over SSRIs is its on-demand usage. Rather than the required daily intake of SSRIs, Promescent is applied 10 minutes prior to sexual activity.

Promescent has garnered overwhelming praise and acceptance by top urologists and sexual health experts worldwide as well as key opinion leaders in the field.

“Controlling ejaculation is a common request for men. I always recommend Promescent. My patients tell me that, when using Promescent, they have a significant delay in ejaculation and an improved sex life. It is easy, and it works.”

Michael Chancellor, MD, Director of Neuro-Urology, Beaumont Hospital

Pittsburg, PA

“Promescent is looking promising for my PE patients. So far, it has worked like a charm — extremely satisfied is the best way to describe its impact.”

David Cahn, MD, Foothills Urology

Lakewood, CO

“Compared to SSRIs, it is safe and effective without the unwanted side effects. Finally a great solution for those who have suffered with PE with limited treatment options.”

Stephen Hightower, MD, Coast Urology Group

Long Beach, CA

“I want people to understand how important premature ejaculation is. It is an un-met need…This is a very important product. I like it. I am going to recommend it to my patients. It’s a very, very important issue.”

Harry Fisch, MD, Weill Cornell Medical College of Cornell University

Host of “The Dr. Harry Fisch Show”

For additional media related information please contact:

May Lee/Media Consultant

Absorption Pharmaceuticals

310-367-9500

may(at)lotusmediahouse(dot)com

http://www.promescent.com


About Absorption Pharmaceuticals (AP), LLC.

Absorption Pharmaceuticals (AP), LLC., founded in 2008 and based in Newport Beach, CA, is the manufacturer of Promescent. The FDA approved treatment under strict monograph guidelines was developed by Dr. Ronald Gilbert, Urologist, Founder and Chief Medical Officer of Absorption Pharmaceuticals. The lidocaine based topical anesthetic utilizes a patented, advanced, transcutaneous absorption technology. Since Promescent’s formal introduction in 2011, it has been enthusiastically embraced by leading experts in the field of sexual medicine and practicing urologists globally. Promescent is currently sold in 42 countries and counting. AP is developing additional international distribution partnerships to continue dramatic sales growth in the coming months. The company’s mission is to be the leader in bringing awareness to the pervasive issue of premature ejaculation and providing the best, most effective treatment available. For general information or product inquires email questions to: info(at)promescent(dot)com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Kicking the habit: A UK study shows how more women are successfully quitting smoking during pregnancy.

February 10, 2012 By: admin Category: Colleges And Universities

Kicking the habit: A UK study shows how more women are successfully quitting smoking during pregnancy.













(PRWEB) June 23, 2004

A social argument that can ethically split the nation in households up and down the country (UK) is – should women continue to smoke during pregnancy? The impact of smoking in pregnancy is well documented and includes miscarriage, perinatal mortality, low birth weight and sudden infant death syndrome. A figure shows that 30% of women in the UK continue to smoke during pregnancy. But a recently published study shows that an increased number of women, who are exposed to powerful social marketing techniques through ‘smoking cessation programmes’, are quitting smoking as a direct result, meaning healthier mothers and healthier children. (A copy of the report has been attached to this press release).

Over a decade ago while working for the regional health authority in the North East of England, Ray Lowry, a consultant in public health medicine, first investigated the values and techniques of social marketing in the healthcare sector. After the initial research and development into social marketing, with guidance from Ray Lowry – Sunderland Primary Care Trust took on the mantle of the research. Social marketing is the art and science of promoting planned, targeted social change. The published study explores what it’s like to be a pregnant smoker in Sunderland, and looks at the development of a ‘model’ smoking cessation programme in the same area of the country. The paper identifies how techniques were developed and tailored to the needs of a pregnant smoker. This particular research programme technique was exclusively pioneered in the North East of England.

The concerning high rates of smoking in pregnancy in the North East of England have troubled the NHS for years, and many attempts of reducing the rates have failed. The study published this month in ‘Public Health – The Journal of the Royal Institute of Public Health’, tells of how focus groups were used to provide a valuable insight into the issues facing smoking pregnant women. By studying the transcripts of the focus groups, role-play exercises with actors were introduced to help the NHS staff to understand the intricacies of the subject matter. Recruitment of pregnant (and non-pregnant) smokers to the new smoking cessation programme in Sunderland increased 10-fold during the intervention phase, compared with neighbouring Primary Care Trust areas, who were running similar programmes. This is conclusive evidence that by using the social marketing research, it produces impressive results. Quit rates were significantly increased after the introduction and development of locally dedicated services for pregnant women. For the best health results for mother and child, women should consider giving up smoking before the conception of the child.

The priceless research findings were used to enforce an informative programme using social marketing techniques, these included poster and redesigned leaflet campaigns. The market research identified a number of barriers women face in relation to smoking cessation during pregnancy: unsatisfactory information and lack of enthusiasm or empathy from healthcare professionals figured highly in the results. This in mind, future information material needs to focus on solutions for women to give up smoking rather than just underlining the risks to their unborn child. Such solutions might include how to deal with cravings after giving up smoking, how to cope with anxieties about weight gain or how to cope with mood swings. Some women felt they were picking up ‘mixed messages’, saying they felt health professionals were trying to ‘nag them to quit’, but didn’t follow through with enthusiasm or empathy.    

The research showed that in addition to the differences of the women’s lifestyles, there were also differences in motives for giving up smoking. For example, some women were motivated to give up for themselves and their baby, and so were more likely to stay off cigarettes after the birth. But some were motivated purely for the health of the baby and were more likely to return to smoking soon after the birth. This released the social pressure they had felt to give up during their pregnancy.

Ray Lowry, a consultant in public health medicine and a senior lecturer at Newcastle University – developed the concept and implementation of social marketing in the NHS and inspired Sunderland to undertake the intervention. Lowry said: “The research focussed on the women and their struggles. It gave us an important insight into the specific barriers in the way of women trying to give up smoking, and our aim was to find out what would encourage them to do so. We were able to motivate frontline NHS staff using role-players, redesigned leaflets and set up a user-friendly service to support the women effectively.

“The modest success of the intervention shows how social marketing can bring about behaviour change in a hard-to-change population. These techniques are not fool-proof: it is only the diligent application and hard work by the participants that the success has been achieved.”

The intention of the public health research team is to implement the findings in other areas of the North East and then spread the successful intervention on a national scale. The study was entitled “Using social marketing to increase recruitment of pregnant smokers to smoking cessation service: the success story”.

Media contacts:

Garry Smith        

Press Officer (Strictly Press)        

+44(191) 2461614.

e-mail: strictlypress@o2.co.uk

Ray Lowry Consultant in Public Health Medicine & Author of the study +44(191) 222 8393

Bleeper: +44 7626 610 895.

Interviews: Ray Lowry is available for interview please contact Garry Smith of Strictly Press to arrange any dates or times.

1).A Government White-paper ‘Smoking Kills’ set a target to reduce the percentage of women who smoke during pregnancy from 23 to 15% by the year 2010, with a fall to 18% by 2005. In order to achieve this target, the Department of Health allocated £3 million to develop smoking in pregnancy services in 2001/02. A further £3 million was allocated in 2002/03 for the continuation of the smoking in pregnancy initiative.

2).Ray Lowry, has been a qualified doctor for over twenty years and currently works as a senior lecturer at Newcastle University and as a public health medicine consultant for the Gateshead Primary Care Trust.

3).The study “Using social marketing to increase recruitment of pregnant smokers to smoking cessation service: the success story” was written by: R.J Lowry of the Dental School, University of Newcastle upon Tyne; S.Hardy of the Maternity Services, City Hospital Trust in Sunderland; C.Jordan of the Sunderland Teaching Primary Care Trust, Sunderland Smoking Cessation Service; and G.Wayman of the Sunderland Smoking Cessation Service and Sunderland Teaching Primary Care Trust in Sunderland.







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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Now Available: Michael Allen?s Latest Book: Successful e-Learning Interface

February 07, 2012 By: admin Category: Colleges And Universities

Now Available: Michael Allen’s Latest Book: Successful e-Learning Interface












Minneapolis, MN (PRWEB) July 26, 2011

Michael Allen, Chairman and CEO of Allen Interactions, announced today his latest book, Successful e-Learning Interface: Making Learning Technology Polite, Effective, And Fun, is now available for purchase.

About The Book

This, the third book in Michael Allen’s e-Learning Library, presents a much needed synthesis of user interface (UI) design principles used generally in software applications and of specific interface needs required by learning events. Learner interface and UI conflict at times, and learner interface must take precedence over UI in these cases. This idea book is chock full of successful e-learning interface examples, learner interface guidelines, challenge exercises and a reference guide of user interface design guidelines for pragmatic application.

“Michael Allen explains a critical difference between user interface design–the ease and usability of a course–and learner interface design, a focus on helping learners think, learn, and perform, “states Tony Bingham, President and CEO, The American Society for Training and Development (ASTD). “This distinction provides an enlightening perspective for everyone in the field responsible for designing learning”.

Complimentary Chapter Download

A free chapter download from Successful e-Learning Interface, “Introducing the CEO of LID,” is available. The CEO principles for learner interface design (LID) introduced in this chapter–connect, empower, and orchestrate–illustrate that successful learning experiences, whether these experiences use e-learning technology for delivery or not, connect with learners; empower learners to make the most of e-learning’s capabilities and orchestrate the learning environment to provide critical feedback, help, and guidance.

“What Michael Allen has done in this volume of his series is to lay out what works, based on real experience. It’s an excellent guide, and it will help settle a lot of arguments or avoid misunderstanding about the Learning Interface,” explains Bill Brandon, editor of Learning Solutions Magazine for The eLearning Guild, in his book review.

About Michael Allen’s e-Learning Library Series

Michael Allen’s e-Learning Library offers a review of the basics of instructional design and then lifts the lid on some common misconceptions that arise from what people think they know about instructional systems design. Michael Allen’s e-Learning Library is designed to help use time and resources effectively and to build the best e-learning experiences possible. Filled with illustrative examples, the book is pragmatic and contains easy-to-apply solutions. Six books are planned for this library, each to be focused on one major aspect of the process of designing and developing great e-learning applications.

About Michael Allen

Michael Allen is a recognized leader in the architecture and design of interactive multimedia learning systems and strategies. He is the chairman and CEO of Allen Interactions, which builds custom interactive learning solutions and provides consulting and training for interactive multimedia professionals. Allen Interactions will launch a new cloud-based authoring system and collaborative environment, ZebraZapps, in 2011, allowing developers and non-programmers the ability to create complex interactive applications with ease, as well as share, publish, and sell their inventions. Technology designed and built by Michael Allen led to the formation of Macromedia and revolutionized multimedia software development.

Allen holds a Ph.D. in educational psychology from The Ohio State University and is an adjunct associate professor at the University of Minnesota Medical School. He has written four books including the best-seller, Michael Allen’s Guide to e-Learning and his e-Learning Library. Additionally, he is editor of Michael Allen’s e-Learning Annuals. Michael received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award in May 2011.

Purchase this book on Amazon.com

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Promissory Note Investing is New Offering From FinancialSuccessInstitute.org

February 04, 2012 By: admin Category: Colleges And Universities

Promissory Note Investing is New Offering From FinancialSuccessInstitute.org











Richard Geller CEO and managing director of Financial Success Institute


Fairfax, VA (PRWEB) February 04, 2012

Richard Geller, CEO and managing director of FinancialSuccessInstitute.org, stated today, “Few investors consider a promissory note or mortgage note when they are looking for high paying and highly secured investments. Yet, investing in a promissory note can be the best answer to today’s highly volatile stock markets. Educating FinancialSuccessInstitute.org subscribers about the benefits of investing in a promissory note is a new section we now offer.”

Geller continues, “Using a self directed IRA or 401K account investors are able to purchase a promissory note or mortgage paying between 8% and 12% interest and fully secured by a first mortgage. Investing in a promissory note is not restricted to those with a self directed IRA or 401K. High net worth individuals have used promissory note investing to acquire wealth, growth wealth, and protect wealth. Now, FinancialSuccessInstitute.org is offering the promissory note investment opportunity to our subscribers. Those wanting to learn more can begin by reading the article Promissory Note and other alternative investments.”

Geller explains the rational behind promissory note investing. “Our subscribers are familiar with real estate investing using their self directed IRA or 401K. However, those that rent houses or commercial properties know the headaches that come from being a landlord. With promissory note and mortgage investing, you still have the security of your promissory note being backed by real estate but without the problems of being a landlord.”

Here is a list of promissory note investing highlights FinancialSuccessInstitute.org will be providing details about in the coming days and weeks.


    The promissory note should be for 65% or less of the property’s market value.
    An appraisal of the house is required to verify the market value before the promissory note is written.
    Typically, the larger the down payment from the buyer, the lower the promissory note interest rate.
    A credit check is performed before a promissory note is executed to determine the financial history of the home buyer.
    A title insurance policy is required to assure the promissory note is in first position in event their is a default.

Geller concludes, “FinancialSuccessInstitute.org sees investing in a promissory note as an excellent alternative to stocks and bonds. Many investors will find promissory note investing superior to other types of real estate investing that require investors to act as landlords. Different subscribers have different investment needs. While promissory note investing won’t be for all subscribers, a substantial number of subscribers will find promissory note investing an attractive alternative.

About FinancialSuccessInstitute.org. The Institute is devoted to educating readers and subscribes about investing alternatives and safeguarding wealth once acquired. Information about holding a promissory note in a self directed 401K is only a small sample of resources available to subscribers. Besides details about holding a promissory note in a self directed 401K, other information readers can access includes the self directed IRA and 401K, IRA LLC, debt settlement, legally minimizing taxes, tax lien investing, and precious metal investing.

Disclaimer: Information here and at FinancialSuccessInstitute.org is not legal or professional advice regarding holding a promissory note in a 401K or any other retirement account activity. It’s intended only as general information sharing. Seek professional assistance regarding specific circumstances and applicable laws to assure you fully understand the ways you can hold a promissory note for investment or before taking any other retirement account action.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.